Fraile Foods

Art Director + Branding + Consultant

Made with just roasted peanuts and a pinch of sea salt, this spread is as natural as it gets—no added sugars, oils, or anything you can't pronounce. Whether slathering it on toast, blending it into smoothies, or digging in with a spoon, Nutty Nature delivers that rich, creamy goodness that reminds you of simple, wholesome snacks. It's perfect for anyone who loves peanut butter and wants to keep things pure and delicious.

I was pivotal in developing a cohesive visual strategy that ensured consistency across all brand interactions. This approach focused on creating a visually compelling and unified brand experience that stood out in the competitive market. By maintaining coherence in visual elements, such as packaging, signage, and marketing materials, I helped the brand establish a strong and memorable presence among consumers.

Other Works