Rooted Performance

Art Direction + Branding + Packaging

The protein bars with a twist! Packed with the natural goodness of mushrooms, these bars are your new go-to for clean, plant-based energy. With a blend of nutrient-rich mushrooms and wholesome ingredients, Shroom Power Bars deliver a satisfying crunch and a boost of protein to keep you going through your day. Perfect for a quick snack, post-workout fuel, or whenever you need a little extra power from nature. Who knew mushrooms could taste this good?

A graffiti style was introduced to shake up the Vogue-fashion-magazine aesthetic, and bring in more colour and funk to the expo's promotion. Drawn illustrations and typography was use alongside the equally alternative guerrilla marketing tactics like stencilling and huge street posters.

Other Works